Mundo Keto Shopify Store
Branding, Label design, Package design, Website Design, Shopify Store, Email template, Marketing, e-book design, project management
Healthy brand that produces and sells products online and throughout many stores in Mexico.
IDEA AND DISCOVERY.
I partnered up with the team at Mundo Keto for creating Ketogenic products and selling them online.
My main focus in the project is Product development, digital placement and sales.
We wanted to create the best Keto product line available in Mexico. Mexico is a huge country with over 127 million people. Studies show that over 14% of this population suffer from diabetes. Possibilities to make a great impact are endless.
PRODUCT DESIGN.
For this project I needed to design everything from scratch. From branding, to packaging and online buying experience.
We wanted to created a super simple brand that could be easily placed in all our products and could be recognized by our target market.
For packaging aspects we also wanted to create simple solutions that could also be easily changed. When starting out the project the team did not have such a big budget and wanted to try out different ideas to test the market. The problem with print is that once the piece is printed out you cannot really make changes to it. We decided to go with labels for most of our packagings that would be placed on different packages for all the products of our Keto line.
IMPLEMENTATION.
For the e-commerce we went with Shopify as it is the most complete platform that gives both the entrepreneur and the final user the best tools for the greatest value.
We implemented online sales channels in Amazon and Mercado Libre. We also created a network throughout healthy stores in major cities of the country.
Mundo Keto has been a great success as the demand for the products are there. This is an ongoing project that keeps growing everyday and I could not be more pleased to see my involvement in it.
